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Gone Country: How Nashville Transformed a Music Genre into a Lifestyle Brand

March 13 @ 5:30 pm 6:30 pm CDT

During the late twentieth century, the music industry branded country as the sound of wholesome, family-friendly white conservatism, disregarding its multiracial and multiethnic roots. In this session, Dr. Amanda Marie Martinez will reframe the country music genre to demonstrate how Black and Brown artists resisted the industry’s exclusionary marketing practices.

Dr. Amanda Marie Martinez received her PhD in history at the University of California, Los Angeles. She is a postdoctoral fellow in the department of American studies at the University of North Carolina, Chapel Hill. She researches and writes on the intersection of race, capitalism, and popular culture.

Info and registration coming soon to: https://tennesseehistory.org/ths-events/session-15-the-industry-is-playing-the-people-cheap-race-and-the-country-music-business-from-nixon-to-9-11/https://tennesseehistory.org/home/programs/

The event is part of the Tennessee 101: History of Music series, funded, in part, by Humanities Tennessee.


March 13
5:30 pm – 6:30 pm CDT
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